{"id":621,"date":"2026-10-09T12:54:13","date_gmt":"2026-10-09T12:54:13","guid":{"rendered":"https:\/\/www.umeydigital.com.tr\/?page_id=621"},"modified":"2026-10-09T12:54:13","modified_gmt":"2026-10-09T12:54:13","slug":"donusum-optimizasyonu","status":"publish","type":"page","link":"https:\/\/www.umeydigital.com.tr\/index.php\/donusum-optimizasyonu\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu"},"content":{"rendered":"<h1 data-path-to-node=\"2\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO)<\/h1>\n<p data-path-to-node=\"3\">Trafik sat\u0131n almak yetmez; web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren, veri ve davran\u0131\u015f analiti\u011fi odakl\u0131 optimizasyon \u00e7\u00f6z\u00fcmleri sunuyoruz.<\/p>\n<h3 data-path-to-node=\"5\">1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z<\/h3>\n<p data-path-to-node=\"6\">Dijital pazarlama kampanyalar\u0131n\u0131zla sitenize nitelikli ziyaret\u00e7iler \u00e7ekmek ba\u015far\u0131n\u0131n ilk ad\u0131m\u0131d\u0131r; ancak as\u0131l k\u00e2rl\u0131l\u0131k o ziyaret\u00e7ilerin ne kadar\u0131n\u0131n al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, form doldurdu\u011fu veya ileti\u015fime ge\u00e7ti\u011fidir. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131, \u0131s\u0131 haritalar\u0131n\u0131 (heatmaps) ve dijital ak\u0131\u015flar\u0131 analiz ederek, sitenizdeki s\u00fcrt\u00fcnme noktalar\u0131n\u0131 ortadan kald\u0131r\u0131yor ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 bilimsel testlerle maksimize ediyoruz.<\/p>\n<h3 data-path-to-node=\"8\">2. Hizmet Kapsam\u0131m\u0131z<\/h3>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 &amp; Is\u0131 Haritas\u0131 Analizi:<\/b> Ziyaret\u00e7ilerin sitenizde nerelere t\u0131klad\u0131\u011f\u0131n\u0131, sayfalar\u0131 nereye kadar kayd\u0131rd\u0131\u011f\u0131n\u0131 ve nerede tak\u0131l\u0131p ayr\u0131ld\u0131\u011f\u0131n\u0131 detayl\u0131 izleme.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">A\/B ve \u00c7oklu Varyant (Multivariate) Testleri:<\/b> Farkl\u0131 buton renklerini, form yap\u0131lar\u0131n\u0131, teklif metinlerini ve aray\u00fcz tasar\u0131mlar\u0131n\u0131 test ederek en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm getiren versiyonu tespit etme.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">S\u00fcrt\u00fcnme Noktalar\u0131 (Friction Points) Giderme:<\/b> Form doldurma, sepet ad\u0131mlar\u0131 ve \u00f6deme ekranlar\u0131ndaki karma\u015fay\u0131 sadele\u015ftirerek m\u00fc\u015fteri vazge\u00e7melerini en aza indirme.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">\u00d6deme Ad\u0131m\u0131 &amp; Sepet Optimizasyonu:<\/b> E-ticaret sitelerinde sepeti terk etme oranlar\u0131n\u0131 d\u00fc\u015f\u00fcren ve checkout (\u00f6deme) ak\u0131\u015f\u0131n\u0131 h\u0131zland\u0131ran ak\u0131ll\u0131 kurgular.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,4,0\"><b data-path-to-node=\"9,4,0\" data-index-in-node=\"0\">Mobil Deneyim Optimizasyonu:<\/b> Mobil cihazlarda ya\u015fanan h\u0131z ve kullan\u0131labilirlik problemlerini \u00e7\u00f6zerek telefondan gelen ziyaret\u00e7ilerin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini art\u0131rma.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,5,0\"><b data-path-to-node=\"9,5,0\" data-index-in-node=\"0\">Detayl\u0131 D\u00f6n\u00fc\u015f\u00fcm Analiti\u011fi &amp; Raporlama:<\/b> Google Analytics 4 ve geli\u015fmi\u015f izleme ara\u00e7lar\u0131yla her sayfan\u0131n, formun ve butonun ciro katk\u0131s\u0131n\u0131n \u015feffaf takibi.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) Trafik sat\u0131n almak yetmez; web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren, veri ve davran\u0131\u015f analiti\u011fi odakl\u0131 optimizasyon \u00e7\u00f6z\u00fcmleri sunuyoruz. 1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z Dijital pazarlama kampanyalar\u0131n\u0131zla sitenize nitelikli ziyaret\u00e7iler \u00e7ekmek ba\u015far\u0131n\u0131n ilk ad\u0131m\u0131d\u0131r; ancak as\u0131l k\u00e2rl\u0131l\u0131k o ziyaret\u00e7ilerin ne kadar\u0131n\u0131n al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, form doldurdu\u011fu veya ileti\u015fime ge\u00e7ti\u011fidir. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131, \u0131s\u0131 haritalar\u0131n\u0131 (heatmaps) ve dijital ak\u0131\u015flar\u0131 analiz ederek, sitenizdeki s\u00fcrt\u00fcnme noktalar\u0131n\u0131 ortadan kald\u0131r\u0131yor ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 bilimsel testlerle maksimize ediyoruz. 2. Hizmet Kapsam\u0131m\u0131z Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 &amp; Is\u0131 Haritas\u0131 Analizi: Ziyaret\u00e7ilerin sitenizde nerelere t\u0131klad\u0131\u011f\u0131n\u0131, sayfalar\u0131 nereye kadar kayd\u0131rd\u0131\u011f\u0131n\u0131 ve nerede tak\u0131l\u0131p ayr\u0131ld\u0131\u011f\u0131n\u0131 detayl\u0131 izleme. A\/B ve \u00c7oklu Varyant (Multivariate) Testleri: Farkl\u0131 buton renklerini, form yap\u0131lar\u0131n\u0131, teklif metinlerini ve aray\u00fcz tasar\u0131mlar\u0131n\u0131 test ederek en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm getiren versiyonu tespit etme. S\u00fcrt\u00fcnme Noktalar\u0131 (Friction Points) Giderme: Form doldurma, sepet ad\u0131mlar\u0131 ve \u00f6deme ekranlar\u0131ndaki karma\u015fay\u0131 sadele\u015ftirerek m\u00fc\u015fteri vazge\u00e7melerini en aza indirme. \u00d6deme Ad\u0131m\u0131 &amp; Sepet Optimizasyonu: E-ticaret sitelerinde sepeti terk etme oranlar\u0131n\u0131 d\u00fc\u015f\u00fcren ve checkout (\u00f6deme) ak\u0131\u015f\u0131n\u0131 h\u0131zland\u0131ran ak\u0131ll\u0131 kurgular. Mobil Deneyim Optimizasyonu: Mobil cihazlarda ya\u015fanan h\u0131z ve kullan\u0131labilirlik problemlerini \u00e7\u00f6zerek telefondan gelen ziyaret\u00e7ilerin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini art\u0131rma. Detayl\u0131 D\u00f6n\u00fc\u015f\u00fcm Analiti\u011fi &amp; Raporlama: Google Analytics 4 ve geli\u015fmi\u015f izleme ara\u00e7lar\u0131yla her sayfan\u0131n, formun ve butonun ciro katk\u0131s\u0131n\u0131n \u015feffaf takibi.<\/p>\n","protected":false},"author":1,"featured_media":572,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-621","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":1,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/621\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/621\/revisions\/622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media\/572"}],"wp:attachment":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}