{"id":599,"date":"2026-10-09T12:34:01","date_gmt":"2026-10-09T12:34:01","guid":{"rendered":"https:\/\/www.umeydigital.com.tr\/?page_id=599"},"modified":"2026-10-09T12:34:01","modified_gmt":"2026-10-09T12:34:01","slug":"roas-donusum-optimazasyonu","status":"publish","type":"page","link":"https:\/\/www.umeydigital.com.tr\/index.php\/roas-donusum-optimazasyonu\/","title":{"rendered":"ROAS D\u00f6n\u00fc\u015f\u00fcm Optimazasyonu"},"content":{"rendered":"<h1 data-path-to-node=\"2\">ROAS &amp; D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO)<\/h1>\n<p data-path-to-node=\"3\">Reklam harcamalar\u0131n\u0131zdan elde etti\u011finiz geliri (ROAS) art\u0131r\u0131n; web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren veri odakl\u0131 optimizasyon \u00e7\u00f6z\u00fcmleri sunuyoruz.<\/p>\n<h3 data-path-to-node=\"5\">1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z<\/h3>\n<p data-path-to-node=\"6\">Web sitenize trafik \u00e7ekmek i\u015fin sadece ilk yar\u0131s\u0131d\u0131r; as\u0131l ba\u015far\u0131, o trafi\u011fin ne kadar\u0131n\u0131n sat\u0131\u015fa, forma veya \u00fcyeli\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcd\u00fcr. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131, \u0131s\u0131 haritalar\u0131n\u0131 (heatmaps) ve form\/sepet ak\u0131\u015flar\u0131n\u0131 analiz ederek, dijital varl\u0131\u011f\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 maksimize ediyor; reklam b\u00fct\u00e7enizin her kuru\u015fundan maksimum ciro elde etmenizi sa\u011fl\u0131yoruz.<\/p>\n<h3 data-path-to-node=\"8\">2. Hizmet Kapsam\u0131m\u0131z<\/h3>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">ROAS (Reklam Yat\u0131r\u0131m Getirisi) Optimizasyonu:<\/b> Google ve Meta reklam kampanyalar\u0131n\u0131z\u0131n maliyetlerini d\u00fc\u015f\u00fcr\u00fcrken, elde edilen ciro ve k\u00e2rl\u0131l\u0131k oran\u0131n\u0131 en \u00fcst seviyeye ta\u015f\u0131yan stratejik b\u00fct\u00e7e y\u00f6netimi.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Kullan\u0131c\u0131 Deneyimi &amp; Aray\u00fcz \u0130yile\u015ftirme (CRO):<\/b> Ziyaret\u00e7ilerin web sitenizde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 s\u00fcrt\u00fcnme noktalar\u0131n\u0131 (friction points) tespit ederek sat\u0131n alma ad\u0131mlar\u0131n\u0131 h\u0131zland\u0131ran aray\u00fcz iyile\u015ftirmeleri.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Sepet Terk Etme (Cart Abandonment) \u00c7\u00f6z\u00fcmleri:<\/b> E-ticaret sitelerinde sepeti yar\u0131da b\u0131rakan kullan\u0131c\u0131lar\u0131 geri kazanmaya y\u00f6nelik \u00f6zel yeniden pazarlama kurgular\u0131 ve e-posta otomasyonlar\u0131.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">A\/B ve \u00c7oklu Varyant Testleri:<\/b> Farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131 tasar\u0131mlar\u0131n\u0131, buton renklerini, metinleri ve teklifleri test ederek en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm getiren versiyonu bilimsel olarak tespit etme.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,4,0\"><b data-path-to-node=\"9,4,0\" data-index-in-node=\"0\">\u00d6deme Ad\u0131m\u0131 (Checkout) Optimizasyonu:<\/b> \u00d6deme ve form doldurma sayfalar\u0131ndaki karma\u015fay\u0131 ortadan kald\u0131rarak form tamamlama oranlar\u0131n\u0131 art\u0131ran ak\u0131\u015f d\u00fczenlemeleri.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,5,0\"><b data-path-to-node=\"9,5,0\" data-index-in-node=\"0\">\u0130leri D\u00fczey Veri Analiti\u011fi &amp; \u0130zleme:<\/b> Google Analytics 4, Tag Manager ve d\u00f6n\u00fc\u015f\u00fcm piksellerinin kusursuz kurgulanarak her t\u0131klaman\u0131n ciro katk\u0131s\u0131n\u0131n net takibi.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ROAS &amp; D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) Reklam harcamalar\u0131n\u0131zdan elde etti\u011finiz geliri (ROAS) art\u0131r\u0131n; web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren veri odakl\u0131 optimizasyon \u00e7\u00f6z\u00fcmleri sunuyoruz. 1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z Web sitenize trafik \u00e7ekmek i\u015fin sadece ilk yar\u0131s\u0131d\u0131r; as\u0131l ba\u015far\u0131, o trafi\u011fin ne kadar\u0131n\u0131n sat\u0131\u015fa, forma veya \u00fcyeli\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcd\u00fcr. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131, \u0131s\u0131 haritalar\u0131n\u0131 (heatmaps) ve form\/sepet ak\u0131\u015flar\u0131n\u0131 analiz ederek, dijital varl\u0131\u011f\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 maksimize ediyor; reklam b\u00fct\u00e7enizin her kuru\u015fundan maksimum ciro elde etmenizi sa\u011fl\u0131yoruz. 2. Hizmet Kapsam\u0131m\u0131z ROAS (Reklam Yat\u0131r\u0131m Getirisi) Optimizasyonu: Google ve Meta reklam kampanyalar\u0131n\u0131z\u0131n maliyetlerini d\u00fc\u015f\u00fcr\u00fcrken, elde edilen ciro ve k\u00e2rl\u0131l\u0131k oran\u0131n\u0131 en \u00fcst seviyeye ta\u015f\u0131yan stratejik b\u00fct\u00e7e y\u00f6netimi. Kullan\u0131c\u0131 Deneyimi &amp; Aray\u00fcz \u0130yile\u015ftirme (CRO): Ziyaret\u00e7ilerin web sitenizde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 s\u00fcrt\u00fcnme noktalar\u0131n\u0131 (friction points) tespit ederek sat\u0131n alma ad\u0131mlar\u0131n\u0131 h\u0131zland\u0131ran aray\u00fcz iyile\u015ftirmeleri. Sepet Terk Etme (Cart Abandonment) \u00c7\u00f6z\u00fcmleri: E-ticaret sitelerinde sepeti yar\u0131da b\u0131rakan kullan\u0131c\u0131lar\u0131 geri kazanmaya y\u00f6nelik \u00f6zel yeniden pazarlama kurgular\u0131 ve e-posta otomasyonlar\u0131. A\/B ve \u00c7oklu Varyant Testleri: Farkl\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131 tasar\u0131mlar\u0131n\u0131, buton renklerini, metinleri ve teklifleri test ederek en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm getiren versiyonu bilimsel olarak tespit etme. \u00d6deme Ad\u0131m\u0131 (Checkout) Optimizasyonu: \u00d6deme ve form doldurma sayfalar\u0131ndaki karma\u015fay\u0131 ortadan kald\u0131rarak form tamamlama oranlar\u0131n\u0131 art\u0131ran ak\u0131\u015f d\u00fczenlemeleri. \u0130leri D\u00fczey Veri Analiti\u011fi &amp; \u0130zleme: Google Analytics 4, Tag Manager ve d\u00f6n\u00fc\u015f\u00fcm piksellerinin kusursuz kurgulanarak her t\u0131klaman\u0131n ciro katk\u0131s\u0131n\u0131n net takibi.<\/p>\n","protected":false},"author":1,"featured_media":573,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-599","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":1,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/599\/revisions"}],"predecessor-version":[{"id":600,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/599\/revisions\/600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}