{"id":594,"date":"2026-10-09T12:31:38","date_gmt":"2026-10-09T12:31:38","guid":{"rendered":"https:\/\/www.umeydigital.com.tr\/?page_id=594"},"modified":"2026-10-09T12:31:38","modified_gmt":"2026-10-09T12:31:38","slug":"google-ads-yonetimi","status":"publish","type":"page","link":"https:\/\/www.umeydigital.com.tr\/index.php\/google-ads-yonetimi\/","title":{"rendered":"Google Ads Y\u00f6netimi"},"content":{"rendered":"<h1 data-path-to-node=\"2\">Google Ads (Arama A\u011f\u0131 &amp; Performans) Y\u00f6netimi<\/h1>\n<p data-path-to-node=\"3\">Do\u011fru kitleye, do\u011fru b\u00fct\u00e7eyle, tam zaman\u0131nda ula\u015f\u0131n. Google Ads yat\u0131r\u0131mlar\u0131n\u0131z\u0131 bir masraf kalemi de\u011fil, \u00f6l\u00e7\u00fclebilir ve y\u00fcksek k\u00e2rl\u0131l\u0131\u011fa sahip bir b\u00fcy\u00fcme motoruna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.<\/p>\n<h3 data-path-to-node=\"5\">1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z<\/h3>\n<p data-path-to-node=\"6\">Google arama motorunda \u00fcr\u00fcn veya hizmetlerinizi arayan potansiyel m\u00fc\u015fterilerinizi, do\u011frudan sat\u0131n alma niyetine en yak\u0131n olduklar\u0131 anda yakal\u0131yoruz. Sertifikal\u0131 uzman ekibimizle b\u00fct\u00e7enizi en verimli \u015fekilde y\u00f6neterek d\u00f6n\u00fc\u015f\u00fcm maliyetlerinizi d\u00fc\u015f\u00fcr\u00fcyor, yat\u0131r\u0131m getirinizi (ROAS) maksimize ediyoruz.<\/p>\n<h3 data-path-to-node=\"8\">2. Hizmet Kapsam\u0131m\u0131z<\/h3>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Arama A\u011f\u0131 (Search) Kampanyalar\u0131:<\/b> Sekt\u00f6r\u00fcn\u00fczle ilgili en do\u011fru anahtar kelime stratejisiyle, niyet odakl\u0131 aramalarda ilk s\u0131rada yer alman\u0131z\u0131 sa\u011fl\u0131yoruz.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Performans Maksimum (Performance Max) &amp; Al\u0131\u015fveri\u015f:<\/b> E-ticaret siteleri ve \u00fcr\u00fcn odakl\u0131 markalar i\u00e7in Google&#8217;\u0131n t\u00fcm mecralar\u0131nda (YouTube, Gmail, Haritalar, Arama) en y\u00fcksek sat\u0131\u015f\u0131 hedefleyen yapay zeka destekli kampanyalar.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (Display) &amp; Remarketing:<\/b> Web sitenizi ziyaret edip ayr\u0131lan kullan\u0131c\u0131lar\u0131 dijital d\u00fcnyada takip ederek yeniden markan\u0131za \u00e7eken ak\u0131\u015fkan yeniden pazarlama kurgular\u0131.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">D\u00f6n\u00fc\u015f\u00fcm (Conversion) Optimizasyonu:<\/b> T\u0131klama alman\u0131n \u00f6tesine ge\u00e7erek; form doldurma, arama yapma ve e-ticaret sat\u0131\u015f oranlar\u0131n\u0131 art\u0131rmak i\u00e7in a\u00e7\u0131l\u0131\u015f sayfas\u0131 ve teklif optimizasyonlar\u0131.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,4,0\"><b data-path-to-node=\"9,4,0\" data-index-in-node=\"0\">\u015eeffaf Performans Raporlama:<\/b> B\u00fct\u00e7enizin nereye harcand\u0131\u011f\u0131n\u0131, ka\u00e7 potansiyel m\u00fc\u015fteri kazand\u0131\u011f\u0131n\u0131z\u0131 ve ciro katk\u0131s\u0131n\u0131 net bir \u015fekilde g\u00f6rebilece\u011finiz anl\u0131k paneller ve detayl\u0131 ayl\u0131k analizler.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads (Arama A\u011f\u0131 &amp; Performans) Y\u00f6netimi Do\u011fru kitleye, do\u011fru b\u00fct\u00e7eyle, tam zaman\u0131nda ula\u015f\u0131n. Google Ads yat\u0131r\u0131mlar\u0131n\u0131z\u0131 bir masraf kalemi de\u011fil, \u00f6l\u00e7\u00fclebilir ve y\u00fcksek k\u00e2rl\u0131l\u0131\u011fa sahip bir b\u00fcy\u00fcme motoruna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. 1. Stratejik Yakla\u015f\u0131m\u0131m\u0131z Google arama motorunda \u00fcr\u00fcn veya hizmetlerinizi arayan potansiyel m\u00fc\u015fterilerinizi, do\u011frudan sat\u0131n alma niyetine en yak\u0131n olduklar\u0131 anda yakal\u0131yoruz. Sertifikal\u0131 uzman ekibimizle b\u00fct\u00e7enizi en verimli \u015fekilde y\u00f6neterek d\u00f6n\u00fc\u015f\u00fcm maliyetlerinizi d\u00fc\u015f\u00fcr\u00fcyor, yat\u0131r\u0131m getirinizi (ROAS) maksimize ediyoruz. 2. Hizmet Kapsam\u0131m\u0131z Arama A\u011f\u0131 (Search) Kampanyalar\u0131: Sekt\u00f6r\u00fcn\u00fczle ilgili en do\u011fru anahtar kelime stratejisiyle, niyet odakl\u0131 aramalarda ilk s\u0131rada yer alman\u0131z\u0131 sa\u011fl\u0131yoruz. Performans Maksimum (Performance Max) &amp; Al\u0131\u015fveri\u015f: E-ticaret siteleri ve \u00fcr\u00fcn odakl\u0131 markalar i\u00e7in Google&#8217;\u0131n t\u00fcm mecralar\u0131nda (YouTube, Gmail, Haritalar, Arama) en y\u00fcksek sat\u0131\u015f\u0131 hedefleyen yapay zeka destekli kampanyalar. G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (Display) &amp; Remarketing: Web sitenizi ziyaret edip ayr\u0131lan kullan\u0131c\u0131lar\u0131 dijital d\u00fcnyada takip ederek yeniden markan\u0131za \u00e7eken ak\u0131\u015fkan yeniden pazarlama kurgular\u0131. D\u00f6n\u00fc\u015f\u00fcm (Conversion) Optimizasyonu: T\u0131klama alman\u0131n \u00f6tesine ge\u00e7erek; form doldurma, arama yapma ve e-ticaret sat\u0131\u015f oranlar\u0131n\u0131 art\u0131rmak i\u00e7in a\u00e7\u0131l\u0131\u015f sayfas\u0131 ve teklif optimizasyonlar\u0131. \u015eeffaf Performans Raporlama: B\u00fct\u00e7enizin nereye harcand\u0131\u011f\u0131n\u0131, ka\u00e7 potansiyel m\u00fc\u015fteri kazand\u0131\u011f\u0131n\u0131z\u0131 ve ciro katk\u0131s\u0131n\u0131 net bir \u015fekilde g\u00f6rebilece\u011finiz anl\u0131k paneller ve detayl\u0131 ayl\u0131k analizler.<\/p>\n","protected":false},"author":1,"featured_media":554,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-594","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":1,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/594\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/594\/revisions\/596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media\/554"}],"wp:attachment":[{"href":"https:\/\/www.umeydigital.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}